Understanding Your OneTapConnect Microsite Analytics
Use detailed analytics to track your reach and gain insight into your microsite performance and activity
You can gain valuable insights into how your microsite is performing by regularly reviewing your OneTapConnect analytics. This information can help you optimize your information, increase engagement, and expand your network more effectively.
What do OneTapConnect analytics track?
1. Users
Definition: This metric tracks the number of different people who have visited your microsite. Each user is counted only once, no matter how many times they view your profile.
Why it matters: Tracking the number of Users who have seen your microsite helps you understand your reach and overall engagement.
2. Page Views
Definition: This metric tracks the number of times your microsite has been viewed. Each visit is counted as a separate Page View, even if the same user views your microsite more than once.
Why it matters: Tracking Page Views helps you measure the total amount of traffic to your microsite.
3. Views per User
Definition: This metric tracks the average number of times each unique user has viewed your microsite. It is calculated by dividing your microsite's Page Views by your microsite's Users metrics.
Why it matters: A higher number indicates that more users are visiting your microsite more than once, which can signify strong engagement or interest in the information you’ve shared.
4. Share Event Counts
Definition: This metric tracks the number of times your microsite was shared as a referral by visitors using the Share button on your microsite. It does not count the times you've shared your own microsite using the Share buttons on your account dashboard or mobile app.
Why it matters: Shares are a great indicator of how engaging and valuable your content is to others. The more shares and referrals, the wider your microsite's exposure.
5. Event Counts
Definition: This metric tracks users' interactions with your microsite, including call-to-action, social media, and contact button clicks.
Why it matters: High Event Counts indicate that users are actively engaging with your microsite, which can suggest stronger connections and more qualified leads.
6. Average Engagement Time per User
Definition: This metric tracks the amount of time each user spends viewing your microsite. It stops counting after 15 seconds of inactivity.
Why it matters: A longer Average Engagement Time indicates that users find your microsite content valuable and worth exploring in detail.