OneTapConnect provides detailed analytics to help you understand the performance of your digital business card. Below is a breakdown of each metric available in your profile analytics.
1. Users
Definition: This metric represents the total number of unique visitors who have accessed your digital card(s). Each visitor is counted only once, no matter how many times they view your profile.
Why it matters: Knowing the number of unique users helps you understand your reach and how many individuals are engaging with your digital card.
2. Page Views
Definition: This is the total count of how many times your digital card(s) was viewed. Every visit counts as a separate page view, even if it’s the same user returning multiple times.
Why it matters: Tracking page views helps you measure the overall traffic to your profile and gauge the level of interest in your digital card.
3. Views per User
Definition: This metric calculates the average number of times each unique user views your digital card(s). It’s derived by dividing the total page views by the number of unique users.
Why it matters: A higher number indicates that users are returning to your profile, which can signify strong engagement or interest in the information you’ve shared.
4. Share Event Counts
Definition: This is the total number of times your digital card(s) was shared by visitors. It includes shares through one of the following three options; text message, email and social media.
Why it matters: Shares are a great indicator of how engaging and valuable your content is to others. The more shares, the wider your digital card’s exposure.
5. Event Counts
Definition: This metric tracks all types of interactions with your digital card, such as clicks on links, social media icons, or contact buttons.
Why it matters: High interaction counts suggest that users are actively engaging with your digital card(s), which can translate to stronger connections and potential leads.
6. Average Engagement Time per User
Definition: This is the average amount of time each user spends viewing your digital card.
Why it matters: A longer average engagement time indicates that users are finding your digital card(s) content valuable and worth exploring in detail.
Conclusion
By regularly reviewing these analytics, you can gain valuable insights into how your digital card is performing. This information can help you optimize your profile, increase engagement, and expand your network more effectively.
Feel free to contact us if you have any questions or need help understanding your analytics. Happy networking!